1RC is the creative division of One Rabbit.
It was Confucius who said…

“Man who chases many rabbits catches none.”

We chase one rabbit – Professional Service firms.

We work with small, medium and large firms throughout Australia in the Professional Services sectors, primarily legal, accounting, engineering, software development and a variety of other business consulting firms.

We understand your sector is going through a technology driven transition and we know that your brand is more important now than it’s ever been.

We don’t design to improve our folio, we are not precious about our work and we don’t make subjective decisions.

We research and position your firm to achieve a strong memorable brand that’s aligned to your target audience.

Fred Thompson

Brand Strategist

“Intelligent design is an important investment in the future of your firm. Your messaging must be clear, reflect strength, values, style and the culture of your business. It must connect to your target audience, attracting and influencing your present and future customers. It must work to differentiate you, creating a business advantage.”

Prior to forming One Rabbit and 1RC, Fred co-founded DDG (A Branding Agency) back in 1995 and has over 20 years experience in the industry.

Fred has deep understanding of the challenges that many professional service firms face with their position and brand in the digital age.

Over the years Fred has undergone his own extensive creative research on hundreds of firms across the country and has partnered with many of them to overcome these challenges, helping them become leading firms in their space.

Fred has directed the development of 1RC through continued evolution of creative services both within the offline world through to strategic brand development, online web and electronic media.

Fred leads the creative design team, overseeing all projects and ensuring 1RC continues to maintain its reputation in excellence and as an innovator in visual design and communication for professional service firms.

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    Branding

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    Positioning

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    Online Presence

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    Content Marketing

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    Graphic Design

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    ILLUSTRATION

Gareth Jago

Creative Director

“Great design is about a whole lot more than aesthetics, it’s about clarity, simplicity, usability and most importantly function. After all, if your design doesn’t achieve its’ goals then what is it doing? Getting measurable results for your client through a well executed creative process is the true art.”

With a career commencing in designing websites and print collateral for professional service firms during the late 90s, Gareth has built a strong foundation for understanding what works within the sector. He has worked on many projects, from small local service providers all the way up to international firms based in Australia and the UK.

By positioning himself as a creative all-rounder and having a great eye for detail, it allows him to ensure every part of your project is delivered to the high level standards expected by 1RC. His goal is to inspire and emotionally engage with the user through creativity.

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    Branding

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    UX Design

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    Conversion Focused Design

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    Multimedia

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    Photography

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    Web Design & Development

Jonathan Roberts

Director Engagement

“How does great creative assist in engaging your audience? Creative design must convey the essence of your business and make a statement about what your business stands for. Our team has a unique ability to understand your value proposition and then develop visual assets that communicate that to your audience.”

Jonathan co-founded Dzign Advertising in 1995 with Fred Thompson, 1RC’s Brand Strategist.

He has worked with hundreds of businesses and organisations as varied as the Mercy Hospital (Rebrand) to Winchester (websites, branding and advertising). Some would say ‘Nuns to Guns’!

Jonathan has valuable insights on how to truly engage your audience and prospects, build trust and nurture them to become advocates.

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    Brand Strategy

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    Positioning

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    Sales

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    Marketing

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    Audience Engagement

Our Clients